Desde hace casi una década, vengo trabajando el concepto de Silver Economy, aunque antes había comenzado en el mundo del Sénior Marketing, allá por comienzos de siglo.
Lo cierto es que, si bien se vislumbró momentaneamente un nuevo sector en los años 17-19, la llegada de la pandemia lo cambio todo. Se concentraron esfuerzos en salvar vidas y todo el mundo puso sus ojos en la fragilidad, en una parte central, neurálgica, mas no única ni exclusiva de la Silver Economy: la calidad de vida de los adultos mayores. Salvar vidas, vacunar y llenar las plazas vacías de las residencias ha sido el esfuerzo de los años 21 y 22 (hasta este momento).
Este es un sector pobre, en general, con pocos recursos, pocos márgenes y con un cuidado obsesivo (por necesario) de las economías de escala. Mucho se ha hablado desde el verano del 21 de los fondos europeos, pero yo no los he visto, ni conozco a nadie que, tácticamente, esté usando dichos fondos en la Silver Economy. Quizá estoy en un error.
Sea como fuere, veo un cambio de tendencia en el último año. A saber:
- Hay una clara evolución en los dos últimos años de la Digital Silver Economy y se han percibido cambios en el equilibrio de mercado con nuevas empresas del sector del cuidado, teleasistencia y aplicativos antisoledad.
- La telemedicina se implanta poco a poco y cada vez más son las residencias y los seguros privados de salud que orientan a los pacientes, (también pacientes mayores) a la utilización de tabletas y smartphones para la gestión de consultas. Se ha avanzado fuertemente en la utilización de medical devices y vemos andadores con inteligencia artificial (por ejemplo, Darwin) o colchones inteligentes (por ejemplo, la española Spaldin).
- La atención domiciliaria está incorporando cada vez más tecnología de apoyo y su empleo permite vislumbrar un futuro más digital en la ayuda en el hogar al adulto mayor, con monitoreo, control y seguimientos apoyados en tecnología.
- No he observado un avance significativo en la gestión de la cronicidad, supervisión y monitoreo por parte de la administración de la sanidad pública, ni de los servicios sociales, pero es de prever su rápida evolución en pos de la optimización de recursos.
- En cuanto al envejecimiento activo, veo con claridad el advenimiento de soluciones tecnológicas (por ejemplo, Roble) para favorecer la vida activa de los sénior, la vida plena.
- En cuanto al ocio y el turismo, llegan con fuerza soluciones al mercado centradas en los sénior. Por ejemplo, el grupo Biblu es un grupo que, centrado en balnearios y en la gestión hotelera de espacios históricos (Monasterio de Rueda, la Hospedería del Papa Luna, por ejemplo), tiene un doble eje característico en su actividad: una propuesta de valor centrada en turismo saludable para sénior (medicina de estilo de vida, salud por agua e hidrología, hábitos y costumbres saludables y un largo etcétera), de un lado; y una regeneración de la España vacía a través del impulso turístico de lugares (que orienta a sénior) emblemáticos de la España rural de interior.
- En cuanto a la silverización de productos y servicios, solo es necesario escuchar la radio para comprobar cómo hay productos para la memoria “sénior”, propuestas de óptica (por ejemplo, Soyatenea, que recuerda al mayor cuándo ha de renovar sus lentillas). Se puede comprobar la oferta crecientemente silverizada con propuestas de seguros de vida, como Nara (generalista, pero que ha decidido focalizar en sénior). O DAS, que continúa con un foco relevante en seguros de protección jurídica para mayores, caso de éxito y sin duda de gran interés sectorial.
- No he visto una evolución, quizá por la concentración en las vacunas, por parte de la ciencia, laboratorios, etc, en ofertarle al mercado soluciones de antiageing, juvenescence o similares.
- Sin embargo, en el subsector de la hipoteca inversa y otras soluciones de licuación patrimonial ha habido cambios relevantes y una tendencia a favor de soluciones como la hipoteca inversa:
- Pensium amplía capital y se une a Abanca, entre otras, y a otras entidades en campañas regionales de impulso de soluciones de licuación patrimonial.
- Almagro Capital acaba de cambiar su denominación a Inversa Prime y explica que hay una clara evolución favorable a este tipo de soluciones.
- Para finalizar, quiero reseñar que el proceso de reseteo del sector de las residencias está siendo lento tras el shock de la Covid. No aprecio signos de cambio. No estoy seguro de que se hayan aprendido las lecciones. En cambio, sí veo una tendencia clara y es el advenimiento del Silver Living y soluciones residenciales para personas válidas entre 70 y 80 años o más. Es evidente la tendencia a este tipo de soluciones de pisos asistidos, resorts en sol y playa para mayores, miniresidencias con apartamentos con servicios para sénior y Coliving Urbano. El Sénior Cohousing con enfoque cooperativo sigue creciendo.
Y así, seguimos sin darnos cuenta, como país ni como sector privado, que la Silver Economy es una urgencia inaplazable, llena de retos económicos aprovechables y de huecos de mercado. Se puede ganar dinero mejorando la vida de las personas y evitando problemas sociales.
To the marketingsilvereconomy.com Webmaster! Cool website!
My name’s Eric, and I just found your site – marketingsilvereconomy.com – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.
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Hello marketingsilvereconomy.com Admin! my name’s Eric and for just a second, imagine this…
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– And then they hit the back button and check out the other search results instead.
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This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.
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You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://advanceleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=marketingsilvereconomy.com
To the marketingsilvereconomy.com Admin.
Cool website!
My name’s Eric, and I just found your site – marketingsilvereconomy.com – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.
But if you don’t mind me asking – after someone like me stumbles across marketingsilvereconomy.com, what usually happens?
Is your site generating leads for your business?
I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.
Not good.
Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”
You can –
Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.
CLICK HERE http://advanceleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.
Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Wouldn’t that be cool?
CLICK HERE http://advanceleadgeneration.com to discover what Web Visitors Into Leads can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://advanceleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=marketingsilvereconomy.com
To the marketingsilvereconomy.com Webmaster!
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Hi marketingsilvereconomy.com Webmaster!
This is Eric and I ran across marketingsilvereconomy.com a few minutes ago.
Looks great… but now what?
By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?
Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.
Here’s an idea…
How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…
You can –
Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
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Pretty sweet – AND effective.
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Eric
PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://jumboleadmagnet.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=marketingsilvereconomy.com
Hi marketingsilvereconomy.com Administrator!
My name’s Eric and I just found your site marketingsilvereconomy.com.
It’s got a lot going for it, but here’s an idea to make it even MORE effective.
Web Visitors Into Leads – CLICK HERE https://advanceleadgeneration.com for a live demo now.
Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
CLICK HERE https://advanceleadgeneration.com to discover what Web Visitors Into Leads can do for your business.
The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!
Eric
PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://advanceleadgeneration.com to try Web Visitors Into Leads now.
If you’d like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=marketingsilvereconomy.com